Steve Jobs

Like millions of others, I was awakened this morning by the alarm on my iPhone.

I stumble downstairs and fumble with the coffee machine – and as always launch the BBC News app to see what’s going on.

Therefore I like countless others learned of Steve Jobs’ untimely passing on one of the iconic devices that he was responsible for. It seems fitting.

I am a self confessed technology fan. I have always loved the latest gadget. Apple products polarise opinions, but you cannot deny their importance. The iPhone embodies technology for non-geeks.

Like so many of Jobs’  brain children, it is a high tech product. It’s computing power is way above that on the Apollo spacecraft. But somehow, it is so user friendly that you almost instictively know how to use it. It seemlessy integrates itsself into my life so that I cannot remember what is was like not to have my emails, news, weather, map (which knows where I am), text messages – not to mention my entire record collection in my pocket wherever I go.

Other products can do all this. But Steve’s products are so easy to use that they don’t even come with a manual. Perhaps that is what distinguishes a good gadget from a great one.

In recent years, competitors have been reduced to shameless imitation and playing catchup. the shops are full of  iPhone and iPad lookalikes. Imitation is indeed the sincerest form of flattery.

The man may have left us – but his legacy will be all around us for years to come. He had a reputation for being a difficult man to work for. A perfectionist who constantly sent products back to his engineers until he was satisfied. But there is no doubt that his vision for what products could and should be set the standard for others to follow.

The extraordinary talent of Steve Jobs was that he made the connected world more accessible to us all. I think his legacy will be very long.

One thought on “Steve Jobs”

  1. Ah… this morning I too was awoken by the ‘ting’ of my iphone text alert, followed by another ‘ting’. Both from friends alerting me to his death. A huge loss to the world of tech, business… and just the world. I hope his legacy continues in the same vein as when he was alive.

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